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Top down bottom up strategy

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Some say that a true sales person cannot be taught; their skills are inherent in their personality. But whether you have a team of natural salespeople or a group of people who need training and coaching, the sales strategy you choose will have a large impact on their sales. Choosing the right sales strategy is vital to the success of any sale. To best choose the right strategy, you need to understand both the strategy and the situations that they are best applied to. In the following article, you will learn about 1 the difference between these two sales strategies and 2 the positive and negative aspects of each strategy. When you combine this information with the research you have gathered about your client and your product, you will learn 2 how to choose the right strategy for your business.
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Top Down vs. Bottom Up Selling Strategies – What Is Best for Your Business

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Listening: Top down and bottom up | TeachingEnglish | British Council | BBC

There are many different ways to find investment opportunities. On a high level, short-term traders often use technical analysis to find statistical opportunities and long-term investors often use fundamental analysis to find undervalued companies. There are also many subsets of technical and fundamental analysis, such as the use of chart patterns or indicators when using technical analysis or taking a bottom-up or top-down approach in fundamental analysis. Investors using a top-down investing approach start their analysis by looking at macroeconomic factors before working their way down to individual stocks. For example, a top-down investor might start their analysis by looking at what countries have the fastest-growing economies.
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Software Design Strategies

Planning is one of the most important aspects of a successful, enterprise-wide performance management process. Two of the most common planning approaches are top-down planning and bottom-up planning methods. Although these two models represent two opposing strategies, they share similarities in the way a company identifies its key objectives. At a very basic level, the top-down approach attempts to move from the general to the specific, while the bottom-up approach finds its way from the specific to the general. In companies, both approaches are often combined to form a countercurrent process.
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For years, salespeople were told to pursue a top-down sales approach. Companies used their marketing data to identify the highest level decision maker at each customer account. It made sense. Why not find the person who makes the most important decisions and get their buy-in first? So, which one works best now and why?
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