Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery used for marketing does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nudity , pin-up models , and muscular men. In contemporary mainstream advertising e. Ads often feature provocative images of well-defined women and men in revealing outfits and postures selling things such as clothing, alcohol, beauty products, and fragrances. Advertisers such as Calvin Klein, Victoria's Secret , and Pepsi just to name a few use these images to cultivate a sexy media presence.
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Only approved advertisers may participate in the Adult Advertising Program. If you are an approved advertiser, please follow these policies throughout this page to ensure your ads are approved quickly. Microsoft classifies advertising as adult content if the target website features sexually explicit content, including, but not limited to:. Advertisers must apply to participate in the Adult Advertising Program, and ensure compliance with applicable regulations and Microsoft policies. If you would like to apply, please complete and submit the Adult advertising program participation form. Your application may be considered separately for each country in which you want to display ads. Use these links for more help with Microsoft Advertising policies.
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